Jan 8, 2010

SOPHOMORE GROUPIE


Think lower east side down town New York in the 1970's. That is SOPHOMORE. A design concept that steams from the core of simplicity--the t-shirt. Yes that's right, the humble t-shirt grew into a full contemporary sportswear range. Originally owner Chrissy Miller was going with the idea of a well-cut t-shirt basic when SOPHOMORE caught unexpected attention from the right people. From then Madeleine von Froomer joined Miller to create what it is today.


With photography by Cass Bird using Miller's friends such as The Virgins, Bijou and Lesley Arfin--the shots are instantly iconic and you feel as though you are there in the Big Apple at that moment in the 70's. The imagery is dreamy and the photography beautiful in all it's youthfulness. 





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