Mar 10, 2010

not now i'm reading lula


Lula Issue Ten is out and she is definitely the Girl Of My Dreams. My 'Strawberry Tart' issue celebrates the magazine's fifth year of production and is also the first copy I've bought. A shameful admission I know. But being able to admit this doesn't mean I understand it any better. Where have I been and what has kept me from Lula? Well I guess I've been in Australia, loyalty to Russh...and newsagent shelves can be an overwhelming place particularly now with the recent saturation of the fashion market. But Lula is exactly what I look for in a magazine and surely that would stand out--with an intelligent art-focused vision of life and fashion overloaded with content--insightful interviews, quality editorials with a twist--some of which include the interview subjects themselves.

But best of all there are only 12 advertisements out of more than 230 pages including 26 features. Yes I counted and all of which are restricted to the outer edges allowing uninterrupted reading. Sometimes it feels like you pay to be overrun by advertisers as they often make up over half the content. It was so refreshing to be relieved of that pressure I had become so resigned to.


Lula's pages are thick in an understated matte gloss with a minimalistic page layout and unusual font. It's more of an art book than a magazine. Something to be admired, looked after and reread. 

Issue Ten highlights include;
A designer recreation of Strawberry Shortcake's costumes for life-size models and a chat-style interview by Kirsten Dunst with Muriel Fahrion--the original creator of the cartoon characters costumes. 
An in-depth interview and photoshoot with songstress Joanna Newsom and an article about Shelley Duvall by her friend Jeannie Ralston. Fashion designer Alexis Mabille talks with Indigo Clarke about Paris and his work featuring my favourite editorial of the issue by Sophie Delaporte--all clothing by Alexis Mabille. But I most enjoyed 'About A Girl' Filmmaker Ry Russo-Young gives an insight into her education, creation and casting process. Editorials, 'Why Don't They Let Us Fall In Love?' Photography by Catherine Servel and Beauty by Sam Bryant was on another level. Altogether very beautiful, very interesting. 

ABOVE SHOT ADDISON GILL AS BLUEBERRY MUFFIN BY CACHAEREL (PHOTOGRAPHY BY DAMON HEATH  STYLING LEITH CLARKE) ALL OTHER PHOTOGRAPHY FROM LULA BACK ISSUES. (CONTRIBUTORS UNKNOWN)


3 comments:

  1. to The Collective author:

    I really enjoy your blog - lighthearted and art appreciating. thanks for your posts!

    christina

    ReplyDelete
  2. Adorable photos and i really enjoyed this post.

    ReplyDelete