May 27, 2011

RAFW Ellery SS12

 Backstage photographed by Rene Vaile for & Zanita Whittington for Ellery

Above press realise by Sophie Endrey
 Runway photographs above and Ellery gazette complements of Susie Lau of Style Bubble

The Second Marriage by Kym Ellery was shown in contemporary Chinese art gallery, The White Rabbit. The space was chosen to complement the collection which is 'heavily rooted in contemporary art' the models walking in pairs down a make-shift runway to the sound of a live beat box poet.

I always expect big things from Ellery despite it's youth. Her previous work has conjured up images of other lands and a uniquely specific aesthetic for the brand. Sculptured tailoring, metallic's and a surprising use of fabrics translates into a polished yet undone look. I always thought that the 'Ellery girl' was too sexy and unconventional for me, something that just worked in print and not something I'd wear. But somehow this collection has clarified her viewpoint and it feels more accessible. I'm not sure if it's the colours or playing with the concept of coupling. But it's something. And just look at the Ellery Gazette... Though it's not surprising considering Kym's background at Russh. Lucky for us, we get the best of both worlds.

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