Aug 13, 2011

MiH behind the scenes





I saw this behind the scenes shoot and got excited for summer's next round. Made in Heaven they are. Vanessa Jackman was invited to capture the making of the lookbook for MiH's SS12 collection. Chloe Lonsdale the founder of MiH has a lineage in the business of denim.

It all started with her father trying to sell old denims to boutiques in London in the early 70's. Out of the back of a van. When they knocked him back he opened his own store on King's Road in Chelsea, the legendary Jean Machine. Stock sold out within weeks of opening and he was dubbed the Blue Jean King. Chloe's mother Chekkie Maskell was the denim model for their first MiH collection she would later become the Blue Jean Bride. In short you can see how the brand ended up in Chloe's capable hands.

Now I can't say that I love the way they fit my bum because I haven't tried them. But I can say that I love the way they fit everyone else's. I just don't know if I can wait until next year for this collection..





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