Lift and tone. Reduce and sculpt. Don't PLAY the game. It's not dignified. This is, you are THE GAME-changer. Tell them to look elsewhere. Have some humility ya' POSER you. WE WANT women of ACTION. WE WANT THEM to wear electric blue Lycra and be next to BARE. WE WANT to see heels and BIKES, silk and CAPS, shearling and SPORTSWEAR. Throw it on. GO for a run.